The innerwear market, expanding at a rate of 6.48%, is currently observing a range of trends that every innerwear business needs to be aware of! 

From changing styles to the definitions of a perfect innerwear, so many brands are missing out if they haven't explored these trends enough!

So let's deep dive into the trendy stuff innerwear businesses can focus on to grow exponentially!

Latest Trends in the Innerwear Industry
Today the innerwear industry extends beyond women’s intimate wear. It encompasses comfort wear, loungewear, activewear, shapewear, men’s wear, and more. Therefore, we will examine these trends from a holistic perspective.

The data provided originates from market research on the shopping behavior of innerwear consumers. So, let’s explore these trends one by one. 

Comfortable Fabric
Research indicates that silk and cotton lingerie contribute to 50% of the brand's sales due to the comfort they provide. The comfortable fabric trend is here to stay. So if your brand is still stuck on synthetic fabrics, this is the right time to adopt natural fibers in your business. 

A Room For Plus Size
Plus sizes were never a priority for innerwear brands a few years ago. However, the recent plus-size market is projected to expand by 30-40% in the coming years. This is the best time to catch up on this trend. 

Today, many brands are educating inclusivity by featuring plus-size models in their branding campaigns. As the demand for plus sizes continues to rise, more brands should join in on this trend.

The Perfect Shapewear
After the age of 30, women experience significant changes in their bodies, making the age range of 30 to 40 the prime consumers of shapewear. Everyone wishes for a perfect body, and shapewear fulfills this desire! 

As the shapewear market is increasing at a CAGR of 7.58%, it is a promising industry to explore. 

Growth of Athleisure 
With fitness becoming more essential, the athleisure trend is gaining momentum. We see women wear sports bras, leggings, and shorts not only to the gym but to dance, yoga classes, and beyond. Even the men's athleisure market is growing at a (CAGR) of 9.1%. 

This is the best time to hop on this trend if you want to see the next big thing for your brand!

Sustainable Products
With sustainability emerging as a prominent concern, customers are seeking out slow fashion brands to support. If you have a sustainable and eco-friendly innerwear concept in mind, seize the opportunity and create it for everyone's benefit.

67% of consumers now pay attention to the environmental impacts of their clothing. If you have an idea, this is an opportunity to bring it out!

Men’s Brief’s Fetch Demand
In the men’s industry, briefs are gaining unmatched attention because of the coverage and support they provide. This is again a good product to look after. 

Modern Crew, a men’s innerwear brand, highlights that a substantial 50% of their customer base favors their brief underwear.  If you're a brand in the men’s industry, then you should surely take this product seriously. 

Make sure to closely examine these latest trends this year!